We create objects that make people pause. Where clarity meets curiosity, form finds function, and intention finds flow.
I believe good design starts by asking the question nobody else bothered to ask. Before I sketch a single form, I want to know why a product needs to exist at all; who it actually serves, and what it leaves behind once it's made.
Every project I take on sits at the intersection of three things: identity, ergonomics, and engineering. A product should look like it belongs to the person using it, feel effortless in their hands, and hold up to how it's actually built. Miss any one of the three, and the whole thing feels unfinished, even if you can't say why.
I keep my work minimal because restraint forces clarity. Every line, joint, and material has to earn its place. That same restraint is what keeps sustainability part of the process from the first sketch, instead of a checkbox at the end.
Every product starts messy. I sketch fast, chase references that have nothing to do with the brief, and let the questions outnumber the answers. I explore different ways of solving a problem, at times unconventional.
This is where I test whether an idea is actually worth pursuing, through quick studies in form, function, and material. Some ideas die here, and that's the point of the stage.
By the end of it, I'm not chasing possibilities anymore. I've found the one direction worth taking further.
Once a direction is set, exploration turns into decisions. I move into CAD, define features, refine proportions, and build the surfaces that will decide how a product actually feels once someone picks it up.
This is where identity and ergonomics get tested against each other, a form that reads well on screen doesn't always feel right in the hand. So I prototype early, physically try out ideas, and fail faster.
By the end of design, the product has a form that excels, one which I'm ready to defend.
This is where the idea turns into reality. I break the design down into parts, tolerances, and assemblies, and start asking the harder question: how does this get built, and at what cost?
At this stage, form follows both function and the machine. I don't treat this as a step where the design gets diluted, instead, It's usually where the best details come from, features that solve manufacturing constraints and end up making the product more interesting.
Design for manufacturing isn't a constraint to fight. It's a second design brief one written by the material and the machine instead of the client.
A design isn't finished when the prototype works. It's finished when it can be made reliably, at scale, without losing what made it worth making in the first place.
This is where I work alongside suppliers and manufacturers to take something from a convincing one-off to a repeatable production line, chasing consistency and quality control with the same attention I gave to the very first sketch.
I also offer support with renders and animations, material that supports marketing, because a beautiful product has to be showcased beautifully.